Fashion houses have been extending their brands outside the intrinsic couture space for a long time now. Their cosmetics and accessories -including watches- are almost a given these days. But when we ran into this guitar by Chanel we were blown away by the shear beauty of the object itself and Chanel’s audacity at exploring the limits of where their brand could go.
So, for our latest blog entry we decided to look at Chanel and other leading fashion houses to see how they are extending their reach to new spaces and demonstrating the power and flexibility of premium lifestyle brands.
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